Sapporo

Sapporo, the capital of Japan’s northern Hokkaido island, is best known for its winter sports, snow festivals, and fresh seafood. Most tourists come for the Sapporo Snow Festival, ski resorts like nearby Niseko, and local specialties such as miso ramen and fresh crab. But Sapporo also offers green parks, beer culture, and easy access to hot springs and mountain hikes.

What makes Sapporo distinctive is its crisp, cool climate and wide streets, unusual for Japan, paired with a strong identity rooted in both Japanese and Western influences. It’s a favorite destination for travelers seeking a break from Japan’s more crowded southern cities.

Top attractions include Odori Park, Sapporo TV Tower, Hokkaido Shrine, the historic Sapporo Beer Museum, and Moerenuma Park. Day trips to ski resorts, Otaru Canal, or Noboribetsu hot springs add to the appeal.

The Clock Tower is famed not for any striking architectural features, but simply because it is the city’s oldest structure. In fact, the monument has been rated by some as Japan’s most disappointing tourist attraction. A heaving nightlife and close proximity to great ski resorts more than makes up for this, as does Sapporo’s largest event - the Snow Festival. Held at the beginning of February, it draws visitors from around the world, particularly for the renowned ice sculpture competition.

No trip to Sapporo would be complete without a visit to the Beer Museum; that is providing you are of a suitable age. Sapporo was home to the first brewery in Japan and this museum offers a history of Japanese beer making. The Botanical Gardens are perfect for a leisurely activity, with some of its most interesting offerings being the Alpine Garden and the Museum of the Ainu People, a Japanese ethnic minority. The main shopping district is located along the Namboku metro line, while Suskino is the largest entertainment area with everything from bars and restaurants to nightclubs.

For lodging, the city center around Odori and Susukino offers easy access to major sights, restaurants, and nightlife. Sapporo’s accommodations range from high-rise hotels and boutique stays to budget hostels.

Getting around is simple with subways, buses, and trams. The city is compact enough for walking in central areas, and a prepaid IC card makes travel hassle-free.

Dining is a highlight, sample Hokkaido’s famous seafood (like king crab and uni), jingisukan (grilled lamb), and rich miso ramen. Sapporo’s nightlife centers on Susukino, Japan’s largest entertainment district north of Tokyo. Shopping includes Tanukikoji Shopping Street, department stores, and local markets.

Sapporo is very safe, clean, and organized. Winters are long and snowy, making it a dream for winter sports enthusiasts, while summers are mild and pleasant.

Why Go to Sapporo?

• Winter Wonderland: Enjoy skiing, snowboarding, and the famous Sapporo Snow Festival.

• Seafood & Ramen: Feast on fresh crab, sushi, and the city’s signature miso ramen.

• Parks & Outdoor Fun: Explore Odori Park, mountains, and hot springs.

• Beer Culture: Visit the Sapporo Beer Museum and try local brews.

• Cool Summers: Escape Japan’s humid south with mild, comfortable weather.

Who Might Not Enjoy Sapporo?

• Visitors Avoiding Cold: Winters are harsh, snowy, and last several months.

• Travelers Seeking Ancient History: Sapporo is a relatively young city with fewer traditional sites.

• Those Wanting a Big-City Buzz: While lively, Sapporo is more relaxed and spacious than Tokyo or Osaka.