World of Coca-Cola Museum

Address: 121 Baker St NW, Atlanta, GA 30313, USA

Website: https://www.worldofcoca-cola.com

Hours: Daily (check website for current hours)

Admission: Adult admission approx. $20-$25 (varies; check website)

The World of Coca-Cola is a corporate museum in Atlanta, Georgia, dedicated to the history, advertising and products of The Coca-Cola Company. The current museum at Pemberton Place opened in 2007 and is run by the company as a public attraction.

Exhibition zones cover the brand’s history, advertising and bottling technology, and include interactive displays, a multimedia theater and a tasting area where visitors can sample more than 100 Coca-Cola Company beverages from around the world. The attraction also presents branded memorabilia and a feature gallery about the company’s origins and formula story.

The museum replaced an earlier Coca-Cola attraction in downtown Atlanta and was established to consolidate exhibits in a single public-facing venue adjacent to other major downtown attractions. It functions both as a visitor experience and as a showcase for the company’s global brand.

The World of Coca-Cola sits at Pemberton Place in downtown Atlanta, adjacent to Centennial Olympic Park and within walking distance of other central museums and attractions.

• Tasting experience: Tasting stations feature soft drinks from around the world, often numbering over 100 distinct products for visitors to sample.
• Timing and location: Located at Pemberton Place next to Centennial Olympic Park in downtown Atlanta, it is frequently busiest on weekends and holidays, so weekday mornings are less crowded.

What to See#

• Main exhibition: A permanent exhibition area that interprets the history and brand story of the Coca-Cola Company, with exhibits about advertising, bottling and global marketing.
• Taste It! (Tasting room): A tasting area offering samples of more than 100 drinks from Coca-Cola’s global brands, grouped by country and region for comparative tasting.
• 4D Theater: A small multimedia theater used for short films and 4D presentations that accompany some of the museum’s exhibits.
• The Vault: An exhibition that presents the company’s original secret-formula legend and a display area for historic packaging and memorabilia.

World of Coca‑Cola is in downtown Atlanta adjacent to Centennial Olympic Park. The nearest MARTA subway stop is the Dome/GWCC/Philips Arena/CNN Center station on the Blue/Green lines - it’s an easy 5-10 minute walk to Pemberton Place. By road the attraction is roughly 15-20 miles (25-32 km) north of Hartsfield‑Jackson Atlanta International Airport via I‑75/I‑85 (Downtown Connector); allow 20-40 minutes depending on traffic.

• Buy timed-entry tickets online and aim for the first session of the day or a weekday slot to reduce time queuing for the tasting area and exhibits.
• Combine your visit with nearby attractions in Midtown/ Centennial Olympic Park and allow 1.5-2 hours for the museum plus extra time if you plan to join special tasting experiences-book those in advance.