Virgin America

Virgin America was a U.S. low-cost carrier with an emphasis on a higher-end in-flight experience compared with traditional budget airlines, particularly on transcontinental routes; it positioned itself as a stylish, tech-forward option for domestic travelers. The airline primarily served U.S. domestic city pairs from its San Francisco base (SFO) with some short international services.

The Virgin America brand ceased operations in 2018 after its merger into Alaska Airlines; if you are planning travel or trying to use legacy credits or points, deal directly with Alaska Airlines rather than Virgin America.

Elevate - Virgin America's Frequent Flyer Program

Virgin America’s frequent flyer program was called Elevate. Members originally earned points on flights and through select partners, redeemable for award travel and other benefits, but the Elevate program was discontinued after the airline’s merger and members were transitioned into Alaska Airlines’ Mileage Plan. Because the program no longer exists independently, new travelers should use Alaska Mileage Plan for earning and redemptions related to former Virgin America services.

Where Virgin America Flew

Virgin America operated primarily domestic U.S. routes out of its main base at San Francisco International (SFO), focusing on transcontinental services and high-demand point-to-point routes across the United States, with a limited number of short international flights to nearby destinations in Mexico. The carrier was not a member of a global alliance; after the 2018 merger its network and route rights were folded into Alaska Airlines’ system.

Hubs

• San Francisco International Airport · SFO

Aircraft and Cabin Classes

Virgin America operated an all-Airbus narrowbody fleet concentrated on the A320 family. Cabins were a two- or three-class layout on some aircraft with a front premium cabin (marketed as a premium/first-class product on transcontinental flights) and a main economy cabin, plus a premium economy-like option marketed for extra legroom and service. The airline was known for in-seat entertainment screens at every seat and mood lighting in the cabin on its A320-family aircraft.

Tips for Flying Virgin America

• Virgin America ceased flying after merging into Alaska Airlines in 2018, so do not attempt to book flights under the Virgin America brand; book with Alaska Airlines instead.
• If you previously held Elevate points or credits, contact Alaska Airlines to confirm how those were converted and to reclaim any remaining value.
• Any old Virgin America reservations, vouchers, or refunds are now handled by Alaska Airliness customer service-have original booking details handy when you call or email.
• When comparing legacy Virgin America routes or products in planning, use Alaska Airliness current route map and policies since product names, seat layouts, baggage rules, and elite benefits are now Alaska’s.