Swarovski Museum

Address: Swarovski Kristallwelten (Crystal Worlds), Wattens, Tyrol, Austria

Website: https://kristallwelten.swarovski.com/

Admission: Admission charged (Swarovski Kristallwelten attraction)

Swarovski Kristallwelten (Swarovski Crystal Worlds) is a visitor attraction and museum complex in Wattens, Tyrol, created by the Swarovski company to display artistic interpretations of crystal and light. It opened in the mid-1990s and combines indoor galleries, gardens and a retail area.

Exhibition spaces known as the “Chambers of Wonder” present commissioned works by contemporary artists and designers that reinterpret crystal in large-scale installations. Outdoor gardens, a landscaped approach featuring the site’s emblematic “Giant” sculpture and a large crystal boutique are key components of a typical visit.

The centre was developed by the Swarovski company as a cultural and visitor destination and opened in 1995 to mark a company centenary; since opening it has been expanded with new galleries and refreshed installations. The site regularly commissions new works and seasonal exhibitions.

Swarovski Kristallwelten is located in Wattens in the Austrian state of Tyrol, within short driving distance of Innsbruck and well served by regional road connections.

• Opening: Established as the Swarovski Kristallwelten visitor centre in Wattens, Tyrol, in 1995 to mark the company’s 100th anniversary; it combines exhibition spaces, gardens and a retail centre.
• Exhibitions: The attraction features rotating contemporary art installations in its exhibition chambers alongside permanent displays showcasing historic and modern crystal production.

What to See#

• Chambers of Wonder: A series of artist-designed exhibition chambers within the visitor complex that present contemporary interpretations of crystal and light by international artists.
• Crystal boutique and showroom: A large retail and display area where the company’s crystal products and limited collections are shown alongside seasonal installations.
• Park and Giant: Parkland gardens and the iconic grass-covered ‘Giant’ entrance sculpture that form the outdoor public spaces around the visitor centre.

Swarovski (Swarovski Kristallwelten) is in Wattens, Tyrol, just east of Innsbruck. From Innsbruck Hauptbahnhof take a regional VVT bus toward Wattens (regular services) or drive about 15-20 km east on the A12/E60 and exit for Wattens (roughly a 20-25 minute drive). The attraction is a short walk from the Wattens bus stop or from local parking at the site.

• Buy timed tickets online for Swarovski Crystal Worlds (Wattens) and arrive at opening to avoid the large coach groups that arrive later in the morning.
• Allow time for the outdoor park and the Chambers of Wonder inside-the garden installations and the giant head by André Heller are highlights many visitors rush past.
• Check the site's calendar for rotating contemporary installations and temporary exhibitions; these often change the experience and are worth planning around.